Kredible founder and CEO Brad Shepard will moderate a panel discussion on the dramatically increasing role that online tools play in the way corporate attorneys vet lawyers from outside firms. The Legal Marketing Association’s Atlanta chapter will host the discussion March 20 at 11:30 a.m. at the Atlanta offices of Baker Donelson.
“An attorney’s online persona is as important, if not more important, than their offline reality,” Shepard says.
Indeed, research from the Association of Corporate Counsel, Inside Counsel magazine and the American Bar Association consistently shows that more than 70 percent of in-house counsel use LinkedIn on a weekly basis. Kredible’s own research among in-house counsel, conducted throughout 2013, showed that 91 percent of them use LinkedIn to connect with outside attorneys with whom they do not work.
Kredible is an Atlanta-based technology company built to help business professionals take full control of their credibility in the online world. Kredible has developed a groundbreaking technology engine that allows entire organizations to help all their employees transform how they establish their credibility in the online world. Kredible’s products launched in 2014 for law-firm clients exclusively.
“Today, LinkedIn is much more widely used as a tool to vet a firm’s credibility and its attorneys than any of the traditional rankings and lists,” Shepard says. “The facts are clear, but firms and their attorneys do not seem to place enough emphasis on the importance of projecting credibility in the online world.”
Shepard will moderate a panel of in-house attorneys, discussing how they assess attorney credibility based on information contained within, or left out of, the LinkedIn profiles of outside counsel, and how other online tools factor into how they judge an attorney’s professional credibility.
The panel will include Michael McQueeney, former associate general counsel, deputy general Counsel, and North America General Counsel at The Coca-Cola Company; Bill Winter, general counsel for CCP Games, and Brian Leslie, general counsel for Verint.