perfect followup post

The Perfect Networking Follow Up Email

IT AdvisorEngine Job Search

When you’re in the job search, you’re going to start meeting influential people in person for job interviews, informational interviews, and networking. You need to impress these people and stand out in order to keep moving along in the hiring process, get referrals, and go into the interview with momentum.

If you don’t impress these people, then you wasted both your time and their time and you won’t likely hear from them again.

There are three critical times you will make an impression, good or bad, on the person you’re meeting:

  1. Before you meet
  2. During your meeting
  3. After your meeting

It’s important that you stand out in a positive way each step of the interaction in order to build a positive connection with that person.  People hire for skills but at the end of the day, they want someone that will be a great overall fit.  

We’re going to focus on the follow up today. It’s a very important step that is often skipped. You want to follow up as soon as you can after the meeting in a positive way. Ideally it’s right when you get to your next destination. Even before your follow-up, people will get an additional impression about you from your online presence.

81% of people will look search your name online using a mobile device an hour before or after a meeting.

As you’re networking with people, having information interviews, going to career fairs, and going to interviews with hiring-managers and recruiters, you need to follow up. You can follow up over social media messages but the best ways are an email and/or a handwritten card depending on the interaction.  If you met someone for 2 minutes and asked for their card and they gave it as a courtesy, and there’s not a clear next step need then a hand-written card is probably overkill. We’re going to focus on the email but a similar message can be used in a handwritten card (bonus points for card stationery that stands out past your typical white envelope and folded printer paper).

A well written follow up email has a few main parts:

  1. Introduction and thanks
  2. Relevant message based on conversation
  3. Follow up expectation and/or call-to-action
  4. Signature that includes a link to your KredCard, website, resume, or LinkedIn profile

If you follow this formula, you’ll be set with a good email and a positive lasting impression.

Here is a template and sample email for follow up when networking or going to an informational interview.

Networking or informational interview followup

If someone takes time out of their day to meet with you and give you advice, the most important thing you can do is respect their time and make sure to show that you are actually implementing what they told you. Here’s a template you can use to follow up with them:

Hi <<first name>>,

Thanks for meeting me at [place of meeting] earlier.

It was great chatting with you about [insert relevant discussion]. Your point of view about [insert something specific to the discussion] was very insightful.

I’m going to [action you’ll do with the advice received] [time frame to implement]. I’ll stay in touch and let you know how it goes.

Thanks again for meeting and the advice.

<<your name>>

<<link to LinkedIn or KredCard>>

 

Here’s a sample email of the template above.

Hi Mark, 

Thanks for meeting me at Einstein’s Sandwich Shop earlier. 

It was great chatting with you about B2B marketing today. Your point of view about how we can leverage big data as well as personalized experiences was very insightful. 

I’m going to run some analytics on the data I currently have access to and quickly build it into a small campaign to reach out to potential customers over the next week or two. I’ll stay in touch and let you know how it goes. 

Thanks again for meeting and the advice. 

Matt


View my KredCard at http://kredcard.com/kredcardhere

Follow up based on action taken

Make sure you follow up when you said you would based on the email. If someone can’t count on you to do something as simple as that, they won’t be able to count on you for a job or project when the time comes.  I’ve had many experiences and heard from others about times where someone didn’t do basic follow-through – they didn’t get the job or the referral, no matter how much I liked them.  If you don’t have a way of keeping tasks and making sure you don’t miss a date, schedule a calendar event with yourself and set an alert for you to follow up.

Here’s a follow up email template you can send:

 

Hi <<first name>>,

I used the advice you gave me about [advice they gave] and it [result of the advice].

It’s really helped me [how it has helped you].

[Add a value-add here based on a way that you can help that person]

Thanks again,

<<link to LinkedIn or KredCard>>

 

 

Here’s a sample of the email template above.

Hi Mark,

I used the advice you gave me about big data and personalizing the information for our prospects and it ended up bringing in 10 new deals once the prospects went through our sales funnel. 

It really helped me realize that we have access to data and can use it in a creative way. 

I remember you saying that one of your struggles was building out models for your big data analysis. I would love to help and have some spare time next week. Are you interested in meeting up for lunch again so I can learn more and help build out those models for you?

Thanks,

Matt


View my KredCard at http://kredcard.com/kredcardhere

 

I’m going to be posting a couple different templates and sample emails next week. If you have any questions about follow ups and the best way to stand out, you can reach me through my KredCard at www.kredcard.com/paulsims. What do you think, what else has worked for you?

 

Paul Sims is a serial entrepreneur and Chief Operating Officer of Kredible, the leader in credibility management.   You can learn more about Paul on his KredCard.