Kredible LIFT Overview
Our research shows that depending on your target audience 58% – 68% of your representatives and your company are getting eliminated based on what is online about the employee and their expertise during the sales process.
There is a large gap between how companies present themselves online and how senior decision-makers are vetting which company to work with.
Our goal is to help you close this gap resulting in building a better online presence for your employees and your company, ultimately earning you more business.
Your Prospects’ Digital Consideration Path
Before we enter any industry, we deep-dive into focused research of the industry as a whole, the companies within it, and the prospects of those companies. We take the results of the data to build a Digital Consideration Path for the prospects of the companies and determine the best course of action for companies to take so they can improve the personal branding for their employees in a way that improves the company brand and drive leads and sales.
All of the features of Kredible below are created because of specific research and data from the industries we enter. As the research changes, we’ll update our suggestions and guidance.
Where You Currently Stand
Get data you can’t find anywhere else.
Want to get a pulse on how all of your employees look online? 1,000? 30,000? 100,000? No Problem. We are able to provide in-depth reports of detailed data, opportunities and risks to guide your next steps in building a strategy or a case for change. This is the starting point for a robust personal branding/credibility and employee advocacy program.
Your Team’s Personal Brand
Individuals receive 4.4 times more profile views than the amount of clicks + interactions when sharing content online.
Add one more positive result to the first page of Google.
People do business with people. Customers and prospects want to know who they are trusting. The Kred Card was designed from the ground up to be a mobile first, digital embodiment of your number one asset – your people.
KredCard is a unique page per employee or representative of your company built to help you dominate your online search results on both mobile and desktop.
The Kredible Score is numerical representation of how an individual looks online based on our in-depth research of what your prospects and customers are looking for when vetting options online.
The score is dynamic and will change based on different factors:
- Our continuous research changes in a way that affects how the score is calculated
- An individual makes changes to their online presence (ideally improvements) and their individual score is updated to reflect those changes.
What shows up when customers or prospects Google your representatives? It matters. It’s the 1st place they go to learn more.
It’s extremely important to own those search results and make sure they are in a positive light.
Our platform helps individuals own the first page of Google in a positive light.
LinkedIn is currently a staple in the online professional community, but it’s only one piece of the puzzle.
On average, we’ve found that individuals and companies look far worse than they think and don’t leverage key features of LinkedIn to help create more awareness, drive more leads, and close more deals.
Kredible walks your team members through improving their LinkedIn profiles with our innovative platform leading to a quick, noticeable improvement.
Twitter is becoming more and more important. Your employees need to have profiles there and be active.
It is one of the most important ways valuable articles and content are shared online with influencers in the industry. You don’t have to be an expert in Twitter overnight and we can help shortcut the process of using Twitter and sharing content to show thought leadership.
Our research shows the lines between what is business and what is personal online are starting to blur.
For certain consumer-facing industries, our research shows that Facebook Business Pages are must-haves for individuals who are representing your company’s products and services.
In a scalable way we help those individuals make, manage and optimize their pages based on how prospects are researching them online.