Kredible - revamp your personal brand

3 Steps to Revamping Your Personal Brand

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Last week, I wrote an article about the benefits of a polished personal brand. If you haven’t read it yet, click here to read it. It’s a quick, easy read.

This week I’m sharing 3 keys to get started revamping your personal brand. A lot of people overthink their personal brand and get lost deep in the details. The goal of this post is for you to get started. It won’t be perfect and you’ll likely tweak your personal brand over the year. Just get started and don’t stress so much about a few details that you don’t get started. As my mom used to tell me, “Don’t let perfect be the enemy of good.”

To revamp your personal brand, you need to follow 3 steps:

  1. Figure out how you want to be seen.
  2. Find out how you are seen now.
  3. Make the changes based on how you want to be seen.

Step 1: Figure out the future you

Some people know exactly where they want to be. Others don’t.

If you’re one of the lucky ones who know exactly what you want to do, go ahead and write it down and move to the next step.

If you’re not sure what you want to do, you need to solve this. As the old saying goes, “If you don’t know where you want to go, then any road will get you there.” I think a great starting point is to take one of the personality or characteristic tests. You can take them online yourself, just Google ‘personality tests’ and you’ll have a wide array of choices. If you prefer someone to help you through the discovery process I’m a fan of 2 people who can help you with this: Kimberly Jackson or Beth Miller. After the personality test, start thinking about different jobs you’ve been interested in. What work do you like doing? Is it working in spreadsheets or talking to people? Working closely with other people or solo? Do you like being part of a large organization or being a big fish in a smaller organization? How influential do you want to be over certain parts of a company? You’ll be much more satisfied if you can figure out the work you want to do on a daily basis instead of a dream job title.

What motivates and inspires you? Watch the video below then think about what you really want to do next. What are you inspired to do?

How do you want people to see you? What type of person do you want to be? If you could name 3 people you look up to, who are they?

Those are some of the questions that can help you figure out the future you.

Take a few minutes and form some thoughts.  Maybe jot down notes for yourself.

Step 2: Take a look at where you are now

Take a look and see where you currently stand.

Contrary to popular belief, our research shows that hiring managers aren’t focused solely on looking you up on LinkedIn. They are using everything available to make a decision on your skills, experience, and cultural fit for the company.

Head over to and find out how you look online. A quick check of 1 way recruiters look you up look at “your name + city.”

Look at all the results on the front page. How many are you? Are they positive towards the personal brand that you want? Will they put you ahead of other people when someone looks you up? Is it clear to someone what you do and that you’re good at it?

Head over to your LinkedIn, Twitter, Facebook and browse over those. What do those website show about you? Do they help people get to know you better and trust you? If not, take note.

How do you think you compare to others? If you’re not sure, you can quickly use a free tool such as the Kredible quick check, to see where you stand online and get a basic understanding of how you compare to others.

Step 3: Make Changes

Start with the high-priority websites. Go back to Google and see what the top 5 website that show up are when you Google your name. Those are the top priority websites.

If it looks like it’s about you, hiring decision makers will likely click on it.  

Will you shine?

Revamp and update your profiles on all the websites that are about you to tell the same message. If there are websites on the front page of Google that you don’t want there, then you’ll need to start finding ways to appear on other search results that feature you. This way you can outrank the negative or neutral websites with positive ones.

For a free, quick way to evaluate your personal brand, visit to see where you stand and a projected score of how you look through the eyes of hiring decision-makers.


Good luck and here’s to a branded you and a great 2016!


Paul Sims is a serial entrepreneur and Chief Operating Officer of Kredible, the leader in credibility management.   You can learn more about Paul on his KredCard.